Audi inspires international pioneers at the Bits & Pretzels event

Under the motto “Let’s talk about progress” Audi invited experts from all over the world to take the virtual stage at the Bits & Pretzels event. In order to be an active partner providing added value to the start-up community, Audi and its guests gave answers to questions such as: What are the success factors for leadership in today’s world? How does branding sustainably create value? And which internationally successful business models inspire the start-up community? More than 3,000 participants joined Audi’s virtual program and gave their interactive input via online chats.

Technology teams, creative thinkers, a shaper mentality – this year once again, those who look for inspiration and networks for their ideas and start-up activities took part in the Bits & Pretzels program from September 27 to October 2. On the afternoon of September 30, Audi invited participants to join varied events on the virtual stage. To kick-off, Hildegard Wortmann, Audi Board Member for Sales and Marketing, talked to Cawa Younosi, Head of HR at SAP Deutschland, on the subject of new leadership and learning from the times that we live in. “Corona is a catalyst for digitalization but also for new values in leadership culture,” said Hildegard Wortmann in the conversation. “Setting a course boldly, using challenges to grow along with your team, and seizing new opportunities – in this way, leading with passion becomes a key element of business success.”

Henrik Wenders, Senior Vice President Audi brand, discussed how to build a successful brand. As a highlight, he gave the first showing of the new advertising spot for the Audi brand campaign, thus initiating the world-wide launch of a new era for the Four Ring brand.

Since 2014, the Bits & Pretzels festival has been bringing together founders, investors, start-up enthusiasts and other decision-makers from the start-up sector. Due to the COVID-19 pandemic, the event took place this year in virtual form. Named the digital “Bits & Pretzels Networking Week,” a live-streamed event in English ran from September 27 to October 2, 2020. Audi has been a partner of the festival since 2018.

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